Marketing Procurement Mastery
The end-to-end learning pathway designed to elevate marketing procurement at every level, from fundamentals to advanced mastery.
What is Marketing Procurement Mastery
A modern capability-building program uniquely designed for global marketing procurement teams
Expert-Led
Content
Co-created by leading industry practitioners with unrivalled procurement experience with a mission to elevate marketing procurement skills globally
A Complete
Skills Journey
Built across three levels to support the full talent journey, MPM equips professionals with the skills, confidence and clarity to make an immediate impact
Modern &
Future-Focused
Brings together classic marketing procurement excellence and modern enablers, including practical GenAI skills to help participants thrive in a rapidly evolving landscape
Practical &
Interactive
Practical, relevant, and grounded in real-world agency, marketing and procurement dynamics delivered through an interactive, modern
learning experience
enhanced by GenAI
Programme Architecture
BEGINNER
Foundation
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Procurement fundamentals, sourcing basics
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Understanding marketing categories & agency types
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Budgeting, cost drivers, fee principles
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Intro to digital tools & AI awareness
INTERMEDIATE
Applied Mastery
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Category strategy for creative, media, production, PR
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Advanced negotiation & contracts
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Supplier / agency performance management
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Applied GenAI in day-to-day tasks
ADVANCED
Strategic Leadership
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Procurement as a strategic business partner
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Ecosystem strategy & remuneration innovation
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AI-enabled operating models
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Executive influence & senior stakeholder management
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Comprehensive simulation/project
The People Behind MPM
Tina Fegent
Founder of Tina Fegent Consultancy and a pioneer of marketing procurement with over 30 years of experience, recognised as one of the first to establish it as a discipline.
Vlad Komanicky
Founder of Alchemists, with a career spanning senior roles in marketing and procurement, leading major transformations, and an expert in applying Generative AI.
Lenka Ornova
Partner at Alchemists, bringing a finance and agency background, with expertise in commercial models and impact of Generative AI in marketing.
Our Mission
Our mission is to elevate marketing procurement from a support function to a true strategic partner.
Marketing Procurement Mastery exists to help professionals and organisations unlock greater value from marketing investments, not only through cost efficiency,
but also through stronger partnerships, innovation, and measurable business impact.